Sale
Prithvi Oversized Tee
Earth Brown
Who are the tough one’s?
BUILT THROUGHWHAT WE SURVIVE.
We come from stories that were never meant to be forgotten.
We take them forward.
Indian roots. Modern streets.
What does it meanto be tough?
Is it strength?
Is it discipline?
Is it the courage to start again?
Is it staying true to yourself when everything around you changes?
Maybe toughness was never about being unbreakable. Maybe it was always about getting back up.
Toughness isn’t a look. It’s a state of mind.
- Discipline.
- Failure.
- Pressure.
- Doubt.
- Change.
- Resilience.
- Growth.
- Rise.
Everything we go throughbecomes part of who we become.
Wear it.
Live it.
Make it yours.
Indian roots
We come fromsomewhere.
From places with stories.
From art that has survived generations.
From symbols that mean more than what they first reveal.
From temples.
From streets.
From mountains.
From rivers.
From cities.
From home.
Artwork
Architecture
Nature
Streets
Our roots are not something we leave behind.
They are something we carry forward.
Rooted in where we come from. Built for where we are going.
We didn’t want torepeat the past.
We wanted to reinterpret it.
Old symbols.
New stories.
Traditional language.
Modern forms.
Culture.
Creativity.
Street.
Identity.
Culture
Garment
This is where our roots meet our streets.
Indian roots. Modern streets.
The art
Every design starts with an idea.
A symbol.
A memory.
A place.
A feeling.
A question.
Something we saw.
Something we felt.
Something we wanted to remember.
We turn those ideasinto something you can wear.
Cultural reference
Sketch
Artwork
Garment
Person
Manifesto
We don’t dress for approval.
We don’t create to blend in.
We don’t wait for perfect conditions.
We move.
We create.
We adapt.
We learn.
We fall.
We rise.
We keep going.
Because the world doesn’t define who we become.
We do.
This isThe Tough One’s.
The product
The idea becomes real.
From the first line to the final stitch.
From the artwork to the garment.
From the garment to you.
- Sale price ₹1,299Was ₹1,499
₹1,499
₹1,599Uday Oversized Tee
Sand / Deep Forest
Why we made it
Why we made it.
We wanted to create something that could carry a story without needing to explain it.
A piece that feels at home on the street.
A piece that still carries where it came from.
A piece that leaves room for you to make it your own.
This isn’t just about what the design means to us.
It’s about what it comes to mean to you.
The people behind the pieces
They don’t wearThe Tough One’s.They areThe Tough One’s.
People who build.
People who create.
People who keep going.
People who choose their own direction.
People who carry their own story.
Your storybecomes part of ours.
We create the clothes.
You give them a life.
Every street.
Every city.
Every journey.
Every memory.
Every person adds something new.
This isn’t a brand you simply wear.
It’s a story you help continue.
We’re justgetting started.
More stories to tell.
More places to explore.
More artists to create with.
More ideas to turn into something real.
More people to meet.
More stories to wear.
We don’t know exactly where the road ends.
And that’s the point.
This isn’t the finish line. It’s the beginning.
The world doesn’tmake you tough.
You do.
Your story.
Your journey.
Your identity.
Your way.
Wear your story.
Find your piece.
- Explore the collections.
- Discover the stories.
- Find something that feels like you.